Adidas has been recycling plastic beach waste into its shoes for the past four years. And, after its environmentally friendly trainers received such a positive response from its customers, the global sportswear manufacturer is opting to produce more.
In 2018 Adidas produced over five million pairs of shoes containing recycled plastic waste and the company has plans to more than double that figure in 2019.
Adidas first began working in partnership with environmental group Parley to produce the shoes in 2015. It used plastic waste taken from beaches to recreate its UltraBoost shoe and a new version of its Adidas Originals shoe, and has since progressed onto producing a range of environmentally friendly sportswear products, including swimwear and football shirts.
Gil Steyaert, executive board member, responsible for Global Operations, commented, “Sustainability at Adidas goes far beyond recycled plastic.
“We also continue to improve our environmental performance during the manufacturing of our products. This includes the use of sustainable materials, the reduction of CO2 emissions and waste prevention. In 2018 alone, we saved more than 40 tons of plastic waste in our offices, retail stores, warehouses and distribution centres worldwide and replaced it with more sustainable solutions.”
Recently, adidas signed the Climate Protection Charter for the Fashion Industry at the UN Climate Change Conference in Katowice, Poland. And they agreed to reduce greenhouse gas emissions by 30 percent by 2030. In addition, adidas is committed to using only recycled polyester in every product and on every application where a solution exists by 2024. As a founding member of the Better Cotton Initiative, adidas meanwhile sources only sustainably produced cotton.
As well as this, in 2016 Adidas stores stopped using plastic bags.