This year Invictus Yacht is increasing its presence at the Boot Dusseldorf 2019 with two exhibition areas (Hall 4, Stand B57 and Hall 5, Stand B20) in order to highlight the independent development of the brand’s two product lines – the T range and the X range, aimed at welldefined target customers.
The T range (Hall 5, Stand B20), which includes the GT and TT series, both characterised by the iconic reverse bow, is dedicated to demanding owners who have an eye for aesthetics, details, reliability and performance levels that must be associated with Invictus.
The X range (Hall 4, Stand B57), with its CX, FX, SX and HX series – is designed for refined, versatile owners who love the sea and enjoy relaxing but who are not willing to give up on a more adventurous and sporty dimension.
The larger models of the two ranges both offer the option of extreme customisation, thanks to the Atelier Invictus, which can satisfy the specific and technical requirements that arise from balancing family needs and leisure activities.
After the success at Cannes Yachting Festival 2018, the new GT320 will be exhibited in Dusseldorf. This third-born of the GT range has the manoeuvrability and performance of its sister GT280 and the maximisation of spaces and comfort of the 370GT.
New appointment to the Invictus management
Also the staff grows, with Ms Lucia Cancellara appointed as Marketing Manager and referent for the Dealer Network.
Cancellara was born in Milan in 1974 and graduated in History of Art from the University of Milan in 1999. She has been developing her professional career in marketing and communication since 2001. Lucia has been working in major multinational companies in different economic sectors. She held progressively higher positions with increasing responsibility (starting from ESRI Italia, then becoming Communication Manager for Garmin Italia and Head of Marketing Kaspersky Lab Italia). Over the years she developed her skills in b2b and consumer marketing strategies.