The first time ever a yacht in Times Square

She played hard to get, like the most beautiful women, but in the end love won the day and on June 6 Azimut S6 finally arrived in Times Square!

This is the unique location hosting the exclusive and exciting installation that features one of the finest yachts in the Azimut Yachts range. The remarkable initiative completes the New York celebrations organised by Azimut|Benetti to celebrate the Group’s 50th anniversary, in partnership with Design Pavilion and NYCxDesign, demonstrating once again the Group’s commitment to promoting interaction between art, yachting and design.

World-leading megayacht builder Azimut|Benetti Group, after celebrating its fiftieth anniversary with an exclusive gala dinner last May 11 at the Rainbow Room on the 65th floor of the Rockefeller Center, has chosen the ultimate birthday gift for itself: an exclusive installation featuring the 18-meter yacht Azimut S6 in the world famous location of New York’s Times Square.

The installation brings to a close a month of initiatives linked to this extraordinary anniversary, including public and private events, cruises on the Hudson river, cocktails on Chelsea Pier, debates and talk shows, with what can only be described as an unforgettable grand finale.

In fact, this is the first time in the history of one of the world’s most famous city squares that such a big yacht (the biggest that the square was able to host) has been exhibited and transformed as part of a creative installation. The organisation and production of this incredible initiative was made possible by the partnership with Design Pavilion and NYCxDESIGN, the annual event at which New York celebrates design. The partnership between Azimut|Benetti Group and Design Pavilion confirms the company’s desire to continue to surprise and innovate the yachting sector, not least through alternative communication initiatives that illustrate the cornerstones of the company culture: refined universal design, constant evolution and ongoing technological research.