Invictus Yacht appeared on the European market in 2016. Since then, their activities have firmly established their image, which has always been a distinguishing trait of the Italian shipyard; great variety of features, considerable attention to detail, ever original style, strong character that always delivers elegance.
The boats designed by Christian Grande have won Italian and international awards thanks to their Made in Italy aesthetics and traits. In 2019 – without any existing distribution network – the first units were sold in the US.
2020 is the right time to plan a dedicated marketing program in the US. The decision to expand across the Atlantic is fueled by a desire to improve and to gain creative and organizational tips from a new audience rather than by a specific need.
Thanks to its current productive and financial position, the Italian shipyard is uniquely positioned to successfully enter a market that has repeatedly proven to be very receptive to the qualities and values embodied by the crossed shield trademark.
The Miami Yacht Show 2020 (February 13-17) will be an opportunity for the Italian shipyard to make its debut in US boat shows. Invictus Yacht is planning to exhibit the GT 370, equipped with two petrol-powered sterndrive Volvo Penta engines (430 hp each), in the most iconic color of the Invictus Yacht range, Vanilla Sea, combined with Cognac cushions.
The GT 280S will also be on display – this outboard version of the iconic GT 280 model, just back from its international debut at the Cannes Yachting Festival 2019, has two petrol-powered Yamaha outboard engines (200 hp each) and comes in a sporty Attack Gray color, combined with Titanium cushions, which highlight the dualism of its elegant and dynamic soul, a typical feature of Invictus Yacht “made in Italy”.
The GT series, with models characterized by the reverse bow, is the Italian brand’s response to owners in search of the best in terms of style, comfort and performance. The large spaces on board can be configured to meet the needs of the end user: be it the tender of a megayacht or the boat used for daycruising, every model in the GT series guarantees larger spaces compared to the ones offered by boats of similar size.
The expansion in the American market will be managed by a dedicated department, Invictus Yacht USA, which will import the models and develop a dealers’ network of excellence. The starting point will be Florida and the East Coast, expanding to the West Coast and gradually including markets in central and south America as well.
The TT series will be marketed shortly after the GT range (exhibited in Miami), starting from the TT280 and ending with the newest 460 model, which is close to its debut.