Sunreef Yachts’ new partnership: Own a floating installation

Sunreef Yachts has announced a partnership with Miami-based artist, Alexander Mijares, whose first piece, adorning a 70 Sunreef Power catamaran, is currently up for sale. The yacht with a fully wrapped hull, entitled Pieces of Me, was displayed at last year’s Art Basel Miami. Now Sunreef and Mijares have announced they will be partnering this year with Art Basel 2020 in mind.

Sunreef Yachts &, Alexander Mijares

The relationship between Mijares and the Polish-based shipbuilder began with the display at Art Basel Miami in early December last year. Sunreef’s Karolina Paszkiewicz told: “We collaborated with Mr Mijares during Art Basel for the very first time, but there is a possibility that we will have more common projects together in the future. For Art Basel he prepared a special wrap with his characteristic graphic print for our 70 Sunreef Power catamaran. People just loved it! The boat got the attention of everybody who was visiting Miami.”

Paszkiewicz continued: “The artist is well known in Miami and the US for his unique style. We, as a company are always looking for something that will stand out and set trends. We wanted to collaborate with an artist who will help us to make Art Basel 2019 unforgettable. Up to now we’ve received fantastic feedback from the international press and all the guests who were with us during all the events.”

Sunreef Yachts said the catamaran featured in Miami was currently for sale and hinted that clients could potentially request pieces from Mijares on their vessels too. “Up until now we have had just one catamaran wrapped with his graphics, but who knows, maybe there will be clients who would be interested to have Mr Mijare’s art on their yachts. The 70 Sunreef Power that took part in Art Basel 2019 is for sale. In case of any interest please contact us,” said Paszkiewicz.

Sunreef Yachts &, Alexander Mijares
Alexander Mijares inspects his design and customary “tag” on the hull of the Sunreef catamaran.

Sunreef said it is to continue fostering new “interesting partnerships” throughout this year and next. Paszkiewicz added: “Non-ordinary attitude is something that our company is famous for. We’ve been very consistent in our marketing and company’s vision from a very beginning. We always collaborate with people who are the best in their fields but who also have a unique style and personality. Mr Mijares is definitely one of these people.”

A self-taught artist, Mijares has been described as “one of the top ten most influential artists” in the US and has created custom pieces for the likes of Justin Bieber, Pharrell, and Alejandro Sanz. He is also the first artist ever to design the official medal ribbons for the 2014 Miami Marathon as well as to run in it. Speaking about his installation at Miami Basel, Mijares said, “Pieces of Me is a painting inspired by feeling protected, as if a guardian angel is with me along my journey.”